Lexie Li

Counsel

Attorney at Law

Email: lexie.li@lexfieldlaw.com

Tel: +86 10 8525 3366 - 261

Emphasis

• Consulting on trademark portfolio planning and brand protection systems
• Comprehensive solutions for trademark dispute resolution
• Online platform anti-counterfeiting, domain name disputes, and administrative complaints handling
• Copyright registration and protection, customs recordal, and anti-unfair competition cases

Professional Highlights

Lexie Li has been dedicated to Intellectual Property Protection since 2013. She joined Beijing Royalty & Young Intellectual Property Agency Co., Ltd. in March 2013, moved to Beijing IntellecPro Intellectual Property Agency Co., Ltd. in June 2017, and then became a member of LexField Law Offices in April 2019.

Lexie Li serves numerous renowned domestic and international clients, providing comprehensive solutions for cases from trademark prosecution to enforcement matters. Her services encompass trademark searches and applications, refusal appeals, opposition and invalidation proceedings, demand letters, administrative complaints, civil litigations, etc. She demonstrates particular expertise in delivering cost-effective resolutions for challenging and intricate trademark cases.

Her client portfolio spans multiple industries, including information technology, software, electronic devices, energy, transportation, food & beverage, fast-moving consumer goods (FMCG), and entertainment.

Representative Cases

● Represented a U.S. company in successfully compelling a trademark squatter to transfer a core trademark through non-use cancellation procedures and negotiations, ensuring the client's normal business operations and rights protection in the domestic market;

● Successfully overturned absolute ground rejections (including deception and unfair social influences) for multiple American companies in administrative litigation proceedings before the CNIPA, securing trademark registrations;

● Obtained well-known trademark recognitions for multiple American and European companies through strategically selected landmark cases;

● Represented a British company in a comprehensive IP enforcement matter combining administrative litigation, civil litigation, and negotiations, resulting in the invalidation of the infringer's trademark registration, cessation of infringing use, and damages award of RMB 5 million;

● Successfully invalidated a squatter's trademark registration in related classes for a Swedish company, prompting the infringer to cease infringement voluntarily;

● Negotiated global trademark coexistence agreements for multiple European and American corporations and drafted coexistence documentation to facilitate the client’s worldwide brand protection;

● Conducted regular platform monitoring and infringement takedown operations for an American company, effectively reducing the sales of counterfeit products and maintaining legitimate distribution channels.

Education

● B.A., China University of Political Science and Law (2010)

● M.A. China University of Political Science and Law (2013)

Languages

● Chinese, English