Lily Liu

Counsel

Attorney at Law

Email: lily.liu@lexfieldlaw.com

Tel: +86 10 8525 3366 - 212

Emphasis

• Brand protection strategy consultation
• Right protection and dispute resolution of trademark, trade name, domain name and other business identifier
• Real-market brand protection and market monitoring
• Anti-unfair competition issues

Professional Highlights

Lily Liu has been practicing PRC IP law since 2014 when she joined LexField Law Offices.

Over the years, she has successfully represented many domestic and foreign enterprises for their IP prosecution and enforcement matters, and accumulated rich experience in trademark registration and use risk assessment, IP rights protection, brand market maintenance and customs protection based on IP rights.

Lily Liu represented a wide range of enterprises, including enterprises in the industry of traditional energy, food, medicine, clothing, electronic products, fashion, hotel management, as well as emerging intelligent products, network technology, Internet service, and more.

Representative Cases

● Obtained well-known trademark protection in administrative procedures on behalf of an internationally renowned oil company;

● Assisted with improvement of brand surveillance system in the domestic market and completion of market cleaning project on behalf of an internationally renowned hotel;

● Brand maintenance in public and private sales channels on behalf of an internationally renowned clothing company;

● Advised on comprehensive strategy to crack down on domestic trademark squatters, and rebuild their brand protection system in domestic market on behalf of a number of overseas start-ups;

● Handled raid action before local industrial and commercial bureau and solved infringement and unfair competition disputes effectively on behalf of domestic and foreign enterprises.

Education

● Bachelor of Laws, China Foreign Affairs University (2014)

● Bachelor of Arts, China Foreign Affairs University (2014)

Languages

● Chinese, English